Snippets from Author - Juliette Powell’s online interview about how social networking can actually aid your company

• Companies should tap into audience and clients opinions and feedback via social networking e.g.) Facebook, Twitter, LinkedIn.

• They should have conversations with their staff members to get their opinions and feedback. This is how you can discover the more applicable market for your company.

• The more employees are connected with Each other and with people in the same industry as your company, the more resource information is available for your company.

• Draw up Guidelines that reflect the culture and future of your company.

• The flow of information in your company shouldn’t just be top-down, but it should be dialogue, not dictatorship.